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| A Toyota Car Dealership in Barrie, ON

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As a Jackson's Toyota Rewards member, you are only a swipe away from incredible vehicle savings. With every qualified purchase you make, you will earn 10% of each dollar you spend toward the purchase or lease of your next vehicle. Find out which merchant you can save with this month here..

Jackson’s Rewards

Serving Our Customers in Barrie And Simcoe Country

Jackson's Toyota has proudly served the community of Barrie and surrounding area for more than 40 years. Our focus is on providing every customer with the best possible experience and to continue being the premier new & used car dealership in Barrie. Our staff are highly trained and passionate about the job that they do. We're proud to offer used and new Toyota classics like the Prius, Tacoma, Corolla, Camry, and many more. Our state-of-the-art facility offers many comforts, like no appointment necessary express lube and drive-thru service.

Your Toyota Dealership & The Premier Car Dealership in Barrie

Come on in and take advantage of our customer lounge which offers many comforts like a kitchenette where the coffee and cookies are always fresh, toys and books for children, free WI-FI internet access, current magazines and of course, daily newspapers. It's these little things that make Jackson's Toyota the preferred car and truck dealership in Barrie. Enjoy a complimentary executive massage while having your vehicle serviced on Tuesdays or, book your vehicles service needs on a Thursday to take advantage of our…

About Us

Why Our Customers Love Us

The car buying experience was very easy. Nicola explained all of the information that I wanted/ needed to know! It was a pleasure to purchase a car from her!
Geniesha Bourque
My family truly appreciated the customer service and personal touch from Jackson's Toyota. Michael Cornacchia communicated with me all that I needed to know before making my decision to final pickup. I could not have asked for a smoother process! A special thanks to Michael for working extra hard with me to get me the car I wanted at the price i could afford. This place is truly a top notch dealership.
Clubmarco76 B
Jackson's Toyota was a great experience to buy my car off of. It was the second car we bought off of Rosario in a year. Chris, Michael, and Rosario were all very helpful and knowledgeable to make sure that I was getting exactly what I wanted.
Cproc Pbu
We love our new Toyota Sienna! Rosario was very kind, knowledgeable and answered all the questions we had. We highly recommend her to be your sales manager!
Boris Okner
Second car I bought off of Nicola Szoke in the span of a year. Still had amazing service with her. She made sure I was happy and helped with every concern I had. Really hope Jackson’s realizes how fantastic she is!
Tanya Desanto
Generally a good dealership. Just find the right salesperson and get a good relationship going. Just be friendly and firm and they won't push you too hard. Make sure that you haggle on every deal. There are good service perks as well.
Stephen Mortimer
I would like to let you know about how outstanding and instrumental your sales team has been for me and my family. Primarily Jeff Greatrix, Chris Hayden and Danielle Hay. This group have not only become our friends, but have also secured us as Family members for life with Jackson's Toyota.

This is our 3rd vehicle from Jackson's in just 3 years and our 1st new one. We tried to purchase a new Highlander last year, unfortunately the banks wouldn't allow us to purchase it. This didn't discourage us as the "team" us included were able to work on a solution which we thought would last longer then 12 months, haha. Then we bought a boat! So..... This has been a long expensive journey, but Jeff, Chris and Danielle have been there for us all the way. I know I don't make it easy as I am a sales person myself. But wither is was answering one of our many many questions, doing test drives, even just talking to us and playing with our kids while we chatted, even if it was only about sports and stuff. They always took the time to understand our needs and desires, they understood how we planed on using the vehicle, (manly cause this was #3 but...) They also knew how much this one meant to us.

We believe everything happens for a reason. There was a reason we found a boat, which gave us a reason to drive through the Jackson's lot as we always do when we take a trip to Barrie. When we first saw the Salsa Red Pearl Highlander SE. We knew this had to be ours! 5 trips to the dealership looking at it, many phone calls, emails, coffees and cookies. The 6 weeks of waiting for funds and credit updates. We finally took possession last night in a snow storm and it was still the most memorable experience for us. Thank You!!
J Fairgrieve
I love my car so much! The staff at Jackson's Toyota are absolutely amazing! Tyler Maroudas made the experience enjoyable from start to finish! I found him to be kind, knowledgable and very professional. This was my first time buying a car and I felt that the whole process was very organized and easy. I have recommended going to Jackson's Toyota to many of my close friends and family and always suggest having Tyler take care of them. Tyler Goes above and beyond to make his customers feel special and appreciated. I know i will be back for my next car needs!
Emma Harrison
Just purchased my second Tacoma from Jackson's Toyota. If your looking for a car buying experience from a team with integrity . and professionalism, go see the team at Jackson's.
The GM , Michael, sales manager Chris, and sales person Rose, will make your car buying experience a memorable one.
The fantastic service department then keeps you feeling like you made the right choice , choosing Jackson's.
Adam Castelli
I purchased a Tacoma TRD Sport 4x4 from Jackson's Toyota recently, I dealt with Riley, the whole experience was fantastic. Great to deal with, very helpful and enthusiastic throughout the process. Everyone at the dealership made the experience enjoyable. I love the truck!
Mike Morrison
I have been a customer of Jackson's Toyota since 2013 when I moved to Barrie. My experience is mostly on the positive note. There are days when people there gets moody. It's difficult to be wearing a smiling face at times when they're busy, tired and having a long day. But they always try to be warm and accomodating. David Chu from the parts department is an awesome guy and will go an extra mile to get you what you need. I move to northern Ontario and I would drive south a couple of times a year. And when I do, if there's some maintenance that needs to be done or parts need replacing, I would most of the time plan of having it done at Jackson's. Highly recommended.
Joebie Ian Tanamal
I had Nicola Szoke as a sales rep. I feel she is very professional, very sweet, makes you feel at ease and patient. She explained everything on my brand new Camry and welcomed me back to re explain everything , which I loved. Highly recommend her to anyone. So thank you to Nicola Szoke and to Jackson's Toyota for the great service.

Tanya Desanto
Toyota was my last stop while shopping for a vehicle. The moment I stepped in the door I was greeted by Nicola who made the process enjoyable and easy. Nicola even went as far as too help entertain my impatient 5 year old with colouring and youtube videos! And the entire staff made us both feel welcome and comfortable.
Nicola was able to provide me with all the information about the car I was looking at and the comparables and gave me a great deal without hassling back and forth. She was one of the few sales people that could actually answer my questions right away about the vehicle she was selling. I'd definitely recommend her and the whole team at Jackson's Toyota! Thank you all so much!
Diana Whyte
My wife went to see Roshan Peter at the used place next door. Service was out of this world. He really went above and beyond to help her find the perfect vehicle! He went out of his way to call and let us know that the model she was looking for had arrived, he could have simply sold it to someone else, but knew my wife was interested so gave her a call. I've never seen this kind of customer service before anywhere. He was very knowledgeable, honest, and friendly. I'll be sending everyone I know looking for a used vehicle down to Jackson's specifically to see Roshan. Seriously top quality service!
Tom Elliott
It took me 15 minutes from the moment I stepped into the showroom to signing on the dotted line! Wyatt and Chris gave me a reasonable price right away! Thank you for making the process simple. It was exceptional service from start to finish!
Jennifer Patience
Just bought a 2017 Tacoma and had great service, delivery and laughs with the sales rep, Jeff Greatrix and the rest of the sales staff. He was knowledgeable on the vehicle and great person to deal with. Will definitely be back in the future.
Drew Gillespie
What a great experience buying a new car at Jackson Toyota Barrie! Wyatt, Chris, Danielle and the whole sales team were extremely friendly and made me feel welcomed from the moment I stepped through their doors to the time I picked up my new RAV4. Anybody looking for a new vehicle need shop nowhere else!! I know I'll be back🤙🏻
Alicia Cassidy
Came to get small repair and we were lucky to get pampered with manicures by Laura! She made the girls and I feel very special! The extra goes a long way for great customer service! Thank you Jackson's!
Cassie Sage
I just bought a Tacoma from Eric Bouchard. He makes buying a vehicle as easy as you could hope for. He's very knowledgeable about the features of the vehicles and the differences between models, and doesn't pressure you to buy.
John van Rassel
Great service, Eric Bouchard answered all my questions, was easy to contact. Did an excellent job explaining and going over all the details of my new 4Runner. I would recommend Jackson's Toyota as a great place to buy a new car.

Thanks Again.
Jason Yates
Fantastic experience dealing with Eric on buying our 7th Toyota from
Eric is very patient and non pushy.
I had multiple questions and stopped in to see him several times before making our final purchase, and each visit he was very professional and informative.
Highly recommend!
Wendy Granley
Great service from Wyatt who assisted us in purchasing our new Yaris from Jackson's Toyota. We can tell from the level of service from all the staff that Jackson's Toyota is committed to providing exceptional service to their clients. Thank you to Danielle as well who explained the service options to us and assisted us in choosing the right package for us. We look forward to being repeat clients. Thank you!
Mike Planche
My husband and I got a new Scion IM last year. This is our 3rd new car from Jackson's Toyota. We have also purchased 2 used cars from the dealership as well. Each experience at the dealership has been absolutely terrific. Service from our product advisor Eric was outstanding in terms of his knowledge and helpfulness. He was able to provide service in both English and French. After the purchase he was always available to answer any questions or concerns we had even after picking up the vehicle. Service after the sale is one of the reasons we will continue to go to Jackson's for future cars.
sarah bouchard
new Camry Purchase
We took delivery of our new 2017 Camry in may 2017. Your sales rep Eric Bouchard was a pleasure to work with during the purchase and delivery. He is one of the best reps we have ever dealt with. He brings expertise, knowledge and professionalism and honesty to the purchase of a vehicle. We would highly recommend him to anyone considering the purchase of a vehicle. A dealership may be bricks and mortar but the front line staff are the strength of a dealership as they are the first people seen by a customer. Eric represents this strength Our future purchases will be from Eric
keith hutcheson
Came for a visit from up north with my old truck and left with a new one. The staff are exceptionally friendly and helpful and went beyond my expectations for customer service. So refreshing to experience. Would definitely recommend making the journey to deal with them for future vehicles.
Anders Nurmikivi
Amazing experience at Jacksons Toyota! They offered me top dollar for my trade in and a great offer on my new vehicle. I couldn't be happier.
Louis De Champlain
My husband and I were in the market for a new car to replace the car my husband drives. We had the pleasure of dealing with the sales rep Nicola and Michael the GM. She informed us of a few different options in our budget and test drove a couple different models.She was very friendly and well informed of the information she gave us which made our decision that much easier. We had our 8 year old son with us and she was great with him too.We ended up selecting the new Toyota Corolla CE. When it came time to pick up our new car only a couple of days later we had our daughter and son with us, the kids were super excited to be part of the process. Nicola went through everything very thoroughly. She made it a very memorable experience for us!!
Jessica Kedilerli
Walking into the dealership I was immediately welcomed and they helped me through purchasing my very first new vehicle. I love my Toyota Corolla SE. I've been looking into getting one for a few months now and it's everything I hoped it would turn out to be. Jackson's Toyota made my decision very easy when it came to purchasing what I wanted. Rosario Engelmann helped me out with everything and is a fantastic salesperson. I do not regret walking into this dealership for a second. Very pleased with the customer service and the quality of my new Toyota Corolla SE.
Scott Butler
From the moment we walked through the doors till the moment we left with a brand new car, our experience was top-notch. We initially dealt with a gentleman named Brian from the used car side of the dealership who helped us out so much. He then introduced us to the new vehicles and we began dealing with some other associates. We met with the dealership manager named Michael who was so enthusiastic, supportive and sincere during our exploration of the vehicle my son had chosen. We then had the pleasure of dealing with Jenny, who helped us through the process of the financing. She was exceptional, thorough and very patient. On the night of pickup, we had a wonderful experience with a young man named Devon who coached my son on everything he needed to know about his new car. He even stayed after the dealership had closed to make sure that Matthew was confident in operating the car. I would highly recommend this dealership as the service made us feel valued and important. We will be making our future car purchases with Jackson Toyota
Monique Breier
Friendly helpful staff. Play area to keep the kids happy with free cookies too.
Bob Zuruncle