The Jackson’s Toyota story began in 1921 Saskatchewan as Lorne Jackson began his career repairing Model Ts on his farm before moving to Walkerton, Ontario in the early 1940s. From there, the Jackson family moved to St. Thomas where his first few dealerships were opened.
Jackson’s Motors opened its doors in Barrie, 1949, as the city’s first and only Studebaker dealership and expanding to include a Chrysler Plymouth dealership until 1972 and the Barrie landmark of the Continental Inn Where Barrie Chrysler now resides.
In 1969, Lorne’s son, Bob Jackson, branched out to open Jackson’s Toyota, one of the first Toyota dealerships in Canada and only Toyota dealership in Barrie. Bob’s commitment to excellent customer service and his mantra “The same as in life, in business you get back what you give” paved the road for Jackson’s success in the automotive industry.
Now entering the third generation of the family, in 1999, Greg Jackson, working with the same passion as his father and grandfather, worked at both Jackson`s Toyota and other dealerships, to learn first-hand how it was done and gaining experience from other dealers and manufactures.
In April 2004 we moved to our currently facility from Bradford St going from 16,000sq ft to 34,000 sq ft modern facility now with many upgrades to continue our progressive business model!
In 2017, the Jackson family expanded to establish a separate facility, Auto Match, to increase the amount of quality pre-owned vehicles available and offer a more in-depth detailing service. To-date, we have six service bays dedicated to detailing our customer’s vehicles. An automatic car wash was also built to allow us to return our service customer’s vehicles as clean as new after almost every service appointment.
Jackson’s Toyota in Barrie
Today, Jackson’s Toyota sells and services the full line of new Toyota vehicles and Toyota Certified Used Vehicles (TCUVs). Along with our dedicated staff, the Jackson’s family has achieved numerous awards in service, sales, and satisfaction. They key to our success has been our team’s full commitment to our customer’s satisfaction. We recognize that the automotive industry is the largest and most competitive in the world, and the only way to remain successful is by working for you, our customers.
Jackson’s Toyota is proud to support many local community events and organizations including kid’s sporting teams, the Barrie SPCA, COPE dogs and many other causes. Located on Mapleview Dr. W., between Highway 400 and Essa Rd. in Barrie, we’re just a short drive away from Innisfil and Thornton. Jackson’s Toyota carries the entire lineup of Toyota Canada vehicles including favourites like the Corolla sedan and hatchback, Camry gas powered or Hybrid, RAV4, Prius, Sienna minivan, and both the Tacoma and Tundra pickup trucks. If you’re in the market for a used vehicle, certified Toyota, or off-lease used car, visit our Auto Match by Jackson’s location on Veteran’s Dr.
Every Customer that purchases a vehicle from Jackson’s is automatically a part of our exclusive Jackson’s Rewards program to get huge savings off their next vehicle and receive valuable service gift certificates, free gifts with each visit, unlimited local merchant savings, and many more offers not only at Jackson’s but all over Barrie!