Welcome to Jackson’s Toyota – Your New & Used Car Dealer in Barrie

Jackson’s Toyota: Then… and now


It’s the story of the Jackson Family and how a common love for all things automotive spanning three generations began.

1927: Lorne Jackson began his career repairing Model T’s at his farm in Saskatchewan before migrating to Walkerton, Ontario in the early 1940’s. Then, onto St. Thomas, Lorne opened his first of a few dealerships, named Hudson & Willy’s Knight. Settling in Barrie in 1949, Jackson Motor’s was born at 36 Mary Street as Barrie’s first and only Studebaker Dealership. Lorne was a true business man, and expanded his interests to include the Chrysler-Plymouth Store up until 1972 and the building of a Barrie landmark known as the Continental Inn which he ran successfully until his retirement in the early 70’s.

1969: Bob Jackson grew up hanging around his Father’s businesses and once old enough, worked with his Father Lorne in his various businesses. Starting out sweeping floors, Bob worked hard doing all kinds of different jobs to learn all aspects of the family business.   He branched out on his own in 1969. Jackson’s Toyota, the first and only Toyota Dealership in Barrie started at 140 Bradford Street. Bob’s commitment to excellent customer service and his mantra “The same as in life, in business you get back what you give” paved the road to success in the automotive industry.

1999: Enter third generation Greg Jackson. Born with the same passion for the business as his Father and Grandfather, Greg did as his father did and worked his way up from humble beginnings counting inventory and doing lot work.  He also worked at other dealerships in addition to the family business to see how the other guys did it. Greg achieved top marks through the Georgian College Automotive Marketing program and earned a Bachelor of Arts at Northwood University in Texas before returning to Jackson’s Toyota and eventually earned his place as General Manager.

2003 brought the biggest change to date for Jackson’s Toyota 
with the announcement
of the purchase of a 4-acre parcel of land at Mapleview 
Drive West and Veterans Drive.
A new building and a new address for Jackson’s 
Toyota, opening a 33,000 square foot
state of the art facility would follow in 

Jackson’s Toyota sells and services a full line of Toyota Products – cars and trucks, new and used so be sure to visit our new and used car dealership near Innisfil and Midhurst.

The Jackson’s Family together with their dedicated staff have achieved many successes and awards in sales, service and satisfaction. All with a strong commitment to community involvement, Jackson’s is proud to own a long-standing reputation for being a charitable benefactor by hosting an annual community golf tournament raising much-needed funding and awareness for organizations such as the RVH Cancer Centre, the seasons’ centre for grieving and traumatized children, the I.O.O.F seniors best care program and many others. In addition, Jackson’s is proud to support many local community themed events and organizations including  kid’s sporting teams, the Barrie SPCA, COPE dogs and many other worthwhile causes.

The key to our success? Our commitment to our customer’s satisfaction is second to none and it starts at the top. We recognize that the automotive industry is the largest and most competitive in the world and to remain successful and grow, we must make every effort to accommodate all of our customers, whether they are purchasing or leasing a new vehicle, or servicing an old one.

Business hours

  • Sales
  • Service
  • Parts & Accessories
Directions to get there
Jackson's Toyota
181, Mapleview Drive West, Barrie
ON, L4N 9E8
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The Toyota names, logos, product names, feature names, images and slogans are trademarks owned by Toyota Canada respectively.

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