Reader's Digest Most Trusted Brand Award
Reader's Digest launched its Most Trusted Brand Award in 2009. Based on online surveys conducted by Harris/Decima, Reader's Digest sets out to find those brands that Canadians value most based on factors that include authenticity, integrity, innovation, community involvement, and customer service.
2016
Canada's Most Trusted Brand of Passenger Car Manufacturer
Canada's Most Trusted Brand of Hybrid Car Manufacturer
2015
Canada's Most Trusted Brand of Passenger Car Manufacturer
Canada's Most Trusted Brand of Hybrid Car Manufacturer
2014
Toyota voted Canada's Most Trusted Passenger Car Manufacturer
Toyota voted Canada's Most Trusted Hybrid Car Manufacturer
2013
Toyota – Most Trusted Passenger Car Manufacturer
Toyota – Most Trusted Hybrid Car Manufacturer
2012
Toyota – Most Trusted Passenger Car Brand
Toyota – Most Trusted Hybrid Brand
2011
Toyota – Most Trusted Passenger Car Brand
Toyota – Most Trusted Hybrid Brand
2010
Toyota – Most Trusted Passenger Car Brand
2009
Toyota – Most Trusted Passenger Car Brand
Trusted Brand is a registered trademark of Reader's Digest Association Canada ULC.