Toyota, Lexus recognized by J.D. Power as #1 Mainstream Brand and #1 Luxury Brand for residual value Toyota Canada also receives 10 model-level J.D. Power 2026 Canada ALG Residual Value AwardsSM

TORONTO, January 21, 2026 – Toyota and Lexus were recognized with a total of 12 J.D. Power 2026 Canada ALG Residual Value Awards.

Toyota took home the #1 Mainstream Brand Award for the seventh consecutive year, and Lexus received the #1 Luxury Brand Award for the sixth consecutive year.

The J.D. Power 2026 Canada ALG Residual Value Awards recognize vehicles from the 2026 model year that are forecasted to retain the highest percentage of their manufacturer suggested retail price (MSRP) over the next four years for mainstream vehicles and three years for luxury vehicles.

“We’re proud of these awards as they recognize consumers continue to get the best possible value over the long term when purchasing their new vehicle from Toyota or Lexus,” said Robert Tsang, Vice President of Sales and Marketing at Toyota Canada. “As the only Canadian automaker that covers all the segments, we offer a vehicle to meet the needs, lifestyle and budgets of every Canadian driver.”